Amazon Prime Day features section dedicated to Canadian-owned companies

This year’s Amazon Prime Day features a section dedicated to Canadian-owned companies. CTV’s Jack Richardson reports.

Amazon Prime Day is here, and this year, Canadians will be able to take advantage of the deals while continuing to support local companies.

An entire section for Canadian products is available, titled ‘Canada Showcase,’ amid the push by consumers in Canada to buy locally.

“I think they’ve read the room and realized Canadians are fairly patriotic right now, based on what’s happening between ourselves and the United States,” retail analyst Bruce Winder tells CTV News Ottawa.

“They have a lot more Canadian products, Canadian vendors that are being profiled.”

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Amazon Prime Day is an annual sales event to celebrate the company’s anniversary, with a wide range of discounts available on the website for the nearly 200 million Prime members all over the world.

In the past, Prime Day only lasted two days but it will be four days in 2025, wrapping up on Friday.

Experts suggest the company is following the Black Friday template.

“When you extend an event to a certain amount, you grow the overall event sales,” explains Winder. “Black Friday used to be just one day. Now it’s a week and then it’s two weeks. Same thing with Prime Day.”

More details to come.

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