Skip to main content

Former U.S. President Obama joins NBA Africa as strategic partner and minority owner

Share

Former U.S. President Barack Obama has joined NBA Africa as a strategic partner, the National Basketball Association announced on Tuesday.

Obama "will help advance the league's social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion," according to a news release from the NBA. He will also be a minority stakeholder in NBA Africa.

According to the NBA's release, "NBA Africa is focused on expanding the NBA's presence in priority African markets, deepening the league's engagement with players and fans across the continent, and continuing to grow Africa's basketball ecosystem."

Obama, who was the 44th U.S. president, often played basketball in his youth and highlighted his love for the sport during his tenure in the White House.

"Even though I never had the talent to play at the highest level, basketball still shaped my life. It taught me how to work hard, how to compete, how to be part of a team," he says in a video accompanying the announcement on the NBA's website.

Obama is the first and only Kenyan American to hold the office of president of the United States. His late father was from the Kenyan village of Nyangoma-Kogelo. The former President credits his father with giving him his first basketball when he was 10.

"The NBA has always been a great ambassador for the United States—using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent," Obama said in the news release. "By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa's young people."

CTVNews.ca Top Stories

Air traveller complaints to Canadian Transportation Agency hit new high

The Canadian Transportation Agency has hit a record high of more than 71,000 complaints in a backlog. The quasi-judicial regulator and tribunal tasked with settling disputes between customers and the airlines says the backlog is growing because the number of incoming complaints keeps increasing.

DEVELOPING

DEVELOPING Bird flu outbreaks: WHO weighs in on public health risk

The current overall public health risk posed by the H5N1 bird flu virus is low, the World Health Organization said on Friday, but urged countries to stay alert for cases of animal-to-human transmission.

Local Spotlight

Stay Connected