'In My Fillings': S.C. dentist goes viral with Drake challenge

In this June 27, 2015 file photo, Canadian singer Drake performs on the main stage at Wireless festival in Finsbury Park, London. (Jonathan Short/Invision/AP, File)

GREENVILLE, S.C. -- A South Carolina dentist's submission in the viral dance challenge based on Drake's latest No. 1 hit has a lot of potential patients in their feelings.

News outlets report Dr. Rich Constantine uploaded his take on the "In My Feelings" challenge, a dance craze originated by Instagram comedian TheShiggyShow. Called "In My Fillings," the video has amassed more than 42 million views in the four days since it went up July 19.

The video on Constantine Dental's Facebook page has more than 170,000 comments, many from people willing to inflict some damage to their mouths and travel to South Carolina to avail of Constantine's dentistry services.

Lest anyone think the Greenville dentist would like to attract anything other than new patients, Constantine cautions he's been happily married for 13 years.