Barrie kicks-off annual Business & Employer Data Survey

Barrie's Business & Employer Data Survey staff visiting businesses this summer. Thu., May 7, 2026. PHOTO; CITY OF BARRIE

Businesses who wish to be included in the city’s online business directory should open the door when staff come a-knocking’.

Starting May 7, city employees are conducting door-to-door meetings with brick-and-mortar businesses located in the commercial and industrial areas, to gather information and insights.

Survey results monitor key business sectors and employment trends, while planning for future infrastructure and transportation needs.

“The Business & Employer Data Survey helps the city better understand Barrie’s evolving business landscape,” said Stephannie Schlichter, director of economic development.

“The information we collect supports informed planning, strengthens business connections, and ensures Invest Barrie’s services align with the needs of our economy,” Schlichter said.

Last year, staff visited more than 4,380 businesses, which resulted in 3,750 survey responses. Health care and social assistance, manufacturing, retail trade, educational services, and professional, scientific and technical services were the top five industries (by full-time employment) identified in Barrie.

Survey participation is voluntary and offers businesses the opportunity to grow business-to-business relationships, learn about new organizations, and be included in the directory.

Survey participants get a free listing in the annual business directory along with access to updated local businesses data.

Business owners also have the option to fill out the survey online. The survey takes less than 10 minutes to complete, and is open until September 30.

Invest Barrie’s summer student team ready to gather data for the 2026 Business and Employer Data Survey.