Bell Media signs deal to take 'The Launch' global

Ethan Young last singer to take ‘The Launch’ stage The latest winner on CTV's 'The Launch may have just hit his teens but many are already looking at him like a music industry veteran.

Bell Media says the inaugural season of its music reality series "The Launch" will be distributed internationally in a deal with Sony Pictures Television.

The deal will also see the show's format adapted for new foreign markets, with a U.K. production company already signed on.

The series, which wrapped its first season on CTV on Wednesday night, saw unsigned artists audition for a panel of celebrity mentors in the hopes of getting a chance to record a new song that would distributed to radio and music outlets at the end of each episode.

The show, based on a concept by Scott Borchetta of Big Machine Label Group, featured the likes of Shania Twain, Boy George, and Fergie as mentors.