Holiday Smile Cookie campaign kicks off in Waterloo Region

Starting on Nov. 17, Waterloo Region residents can grab a Holiday Smile Cookie at participating Tim Hortons locations. (Facebook/The Food Bank of Waterloo Region

Tim Hortons and The Food Bank of Waterloo Region are teaming up once again to launch the annual Holiday Smile Cookie campaign, set to begin Monday.

The kickoff event was held from 8:30 a.m. to 9:30 a.m. at the Tim Hortons location at 795 Ottawa St. S. in Kitchener, where representatives will spoke about the importance of the campaign and its impact on local families.

For more than 25 years, Tim Hortons’ Smile Cookie campaign has been a national tradition. This year marks the third consecutive holiday edition, with Holiday Smile Cookies available from Nov. 17 to 23.

As in previous years, 100 per cent of proceeds from every Holiday Smile Cookie sold in Kitchener-Waterloo will support The Food Bank of Waterloo Region and Tim Hortons Foundation Camps.

Last year, the Holiday Smile Cookie campaign raised $9.8 million for charities and community groups across Canada. The Food Bank of Waterloo Region received $76,500 — the equivalent of more than 153,000 meals for residents in need.

The campaign runs through Nov. 23 at participating Tim Hortons restaurants.