What to know about avian influenza in dairy cows and the risk to humans
Why is H5N1, or bird flu, a concern, how does it spread, and is there a vaccine? Here are the answers to some frequently asked questions about avian influenza.
The truck had the name of a funeral home on it. But instead of a soothing thought that might double as a company slogan, the message on the side read: "Don't get vaccinated."
The black truck advertising for "Wilmore Funeral Home" delivered that blunt and unexpected message on Sunday to football fans in downtown Charlotte as they headed to watch the Carolina Panthers play the New Orleans Saints.
Many employers and public health officials are searching for ways to get more people vaccinated against COVID-19, using everything from money and free food to even lavish vacations and VIP Super Bowl tickets. The fully vaccinated account for just 54.7 per cent of the total U.S. population.
One Charlotte ad agency, however, decided to ditch traditional marketing strategies and take matters into their own hands.
But here's the catch.
There is no "Wilmore Funeral Home" and visiting its website takes you to a landing page instructing visitors to do the opposite of what's written on the truck.
"Get vaccinated now" pops up on the site, along with a message that says, "If not, see you soon." The ad agency, BooneOakley, had decided it was time to get serious.
"I just feel like conventional advertising is not working. Like, just regular messages that say 'Get the Shot' or 'Go Get Vaccinated' ... they just kind of blend in with everything else," agency director David Oakley told CNN. "We wanted to do something that saw it from a different perspective and kind of shocks people into thinking, 'Holy moly, man.'"
Once visitors to the site click the "Get vaccinated now" box, they're redirected to an area urgent care medical facility, StarMed, that administers COVID-19 vaccines.
In North Carolina, vaccination rates lag national numbers -- roughly 48.8 per cent of residents are fully vaccinated.
"I think the reason we did it was because we want people to get vaccinated and I believe even if just one person gets vaccinated because of that billboard, I give it a grand success. Just one person, it will be worth it to me," Oakley told CNN.
Knowing there would be crowds tailgating for Sunday's game, Oakley said it seemed like an ideal opportunity to give people "something to talk about other than football."
Katie Guenther says it certainly did that, calling BooneOakley's approach "pretty smart marketing." She happened to be driving around Charlotte during the game and saw the truck. As it drove in front of her, she could see crowds of people looking at it.
"It was definitely getting a lot of attention," Guenther, who is vaccinated, told CNN. "At first the message was shocking, of course, until I realized it was a funeral home."
She added, "I'm not sure I've even seen a funeral home advertise and definitely not in this way."
"We share the frustration with a lot of people who aren't getting vaccinated," Oakley said. "So we were wondering, what we can we do to help? So our team was throwing around some ideas one morning."
And they thought about businesses that are dealing with some of the people who aren't getting vaccinated.
"When people die, that's funeral homes," Oakley said.
From there, the group decided to beyond a vehicle for the message to building an actual website that links people to a vaccination site. StarMed is where many people on Oakley's staff have been vaccinated.
"As a health care organization, they were a little bit, let's just say a little nervous about it," he said. "We were nervous about it too to be honest, and how it would go over. But they agreed to let us link to their site and that was phenomenal, because that's what made the whole thing work-- to me, anyway."
StarMed has vaccinated "hundreds of thousands of people" and tested just as many, according to Adam Hummell, a member of StarMed's marketing team. Since the weekend, Hummell said traffic to snag a vaccine appointment on the site has seen a significant boost.
"From the outset of the pandemic, here in Charlotte, our company has been the leader in all things Covid testing, Covid vaccines, and antibody therapy, and the reason we've done that is to is to alleviate a lot of the pressure on the major healthcare systems where they're having to take care of people in ICU, and all the surgeries that are lined up and all that stuff."
Hummell said the approach is typical of the agency, which often creates campaigns "to get people talking and raise some eyebrows," he said.
A truck that says "Don't get vaccinated" at the height of a pandemic? That might raise some eyebrows. But Oakley hopes it does more than that.
Why is H5N1, or bird flu, a concern, how does it spread, and is there a vaccine? Here are the answers to some frequently asked questions about avian influenza.
An Ontario man who took out a loan to pay for auto repairs said his car was repossessed after he missed two payments.
Royal commentator Afua Hagan writes that when King Charles recently admitted Catherine to the Order of the Companions of Honour, it not only made history, but it reinforced the strong bond between the King and his beloved daughter-in-law.
Environmentalist groups are sounding the alarm about a steep increase in the number of pro-plastic lobbyists at the UN pollution talks taking place this week.
Breast cancer rates are rising in Canada among women in their 20s, 30s and 40s, according to research by the University of Ottawa (uOttawa).
Charlie Woods failed to advance in a U.S. Open local qualifying event Thursday, shooting a 9-over 81 at Legacy Golf & Tennis Club.
During a special winner celebration near their hometown, Doug and Enid shared the story of how they discovered they were holding a Lotto Max ticket worth $70 million and how they kept this huge secret for so long.
Courteney Cox's longtime partner Johnny McDaid once broke up with her in a therapy session.
A new survey by Dalhousie University's Agri-Food Analytics Lab asked Canadians about their food consumption habits amid rising prices.
Mounties in Nanaimo, B.C., say two late-night revellers are lucky their allegedly drunken antics weren't reported to police after security cameras captured the men trying to steal a heavy sign from a downtown business.
A property tax bill is perplexing a small townhouse community in Fergus, Ont.
When identical twin sisters Kim and Michelle Krezonoski were invited to compete against some of the world’s most elite female runners at last week’s Boston Marathon, they were in disbelief.
The giant stone statues guarding the Lions Gate Bridge have been dressed in custom Vancouver Canucks jerseys as the NHL playoffs get underway.
A local Oilers fan is hoping to see his team cut through the postseason, so he can cut his hair.
A family from Laval, Que. is looking for answers... and their father's body. He died on vacation in Cuba and authorities sent someone else's body back to Canada.
A former educational assistant is calling attention to the rising violence in Alberta's classrooms.
The federal government says its plan to increase taxes on capital gains is aimed at wealthy Canadians to achieve “tax fairness.”
At 6'8" and 350 pounds, there is nothing typical about UBC offensive lineman Giovanni Manu, who was born in Tonga and went to high school in Pitt Meadows.