Midland opens door to new ideas to shape waterfront redevelopment

The Town of Midland hopes to transform what was once a quiet industrial stretch along Georgian Bay into a vibrant and accessible waterfront destination, with the right developer.

The Town officially launched a Request for Expressions of Interest (RFEI), inviting developers to pitch bold, creative ideas to turn the 40-acre Midland Bay Landing site into a mixed-use neighbourhood.

“We’re hoping to see a fresh, innovative approach to planning this site—one that guarantees public access along the entire waterfront and includes outdoor park or recreation space,” stated Mayor Bill Gordon, adding developers would have the “freedom to explore” design ideas.

The Town said public input would continue to play a central role throughout the redevelopment process. Gordon emphasized that transparency and engagement would be priorities start to finish, allowing residents to help shape what the future waterfront will look like.

“We are looking for a development partner who shares our vision for a revitalized, inclusive, and vibrant waterfront community,” said Chief Administrative Officer Rhonda Bunn.

Bunn added the municipality had already laid the groundwork for success by investing over $14 million into infrastructure upgrades along King Street, connecting the harbour to the downtown core.

Midland Bay Landing has long been viewed as a key piece of the town’s future. “The Midland Bay Landing redevelopment is expected to significantly enhance the local economy, tourism industry, and quality of life for residents and visitors alike,” the Town stated.

The RFEI submission deadline is August 8 at 2 p.m.