March Munch: NHL star Brad Marchand launches breakfast cereal

NHL star Brad Marchand launches new cereal NHL star Brad Marchand launched his own breakfast cereal on social media Wednesday, called "March Munch."

Boston Bruins forward and Nova Scotia native Brad Marchand is launching his own brand of breakfast cereal.

“It’s a dream come true,” tweeted the 33-year-old from Hammonds Plains, N.S., Wednesday. "Growing up, I never could have imagined this being a possibility!”

Marchand partnered with PLB Sports and Entertainment to create “March Munch,” a cinnamon-flavoured cereal.

Fans can get their hands on a box of March Munch at select Boston-area grocery stores or online at the PLB Sports and Entertainment website — where a two-pack will cost you about $30.

According to the company’s website, a portion of sales will go to Christopher’s Haven, a group that operates temporary housing and a community recreation area for families of children being treated for cancer in Boston hospitals.

It’s not PLB’s first foray into sports-themed cereals. The company gained notoriety in the 90s with the launch of “Flutie Flakes” — a frosted corn flake cereal endorsed by CFL and NFL star Doug Flutie.