Helping every student celebrate – one outfit at a time

Collecting prom and grad dresses for kids. CTV Windsor’s Chris Campbell has details.

For many students, prom and graduation are unforgettable milestones, filled with moments of excitement, celebration, and lasting memories. But for some families, the financial burden of formal attire, accessories, and beauty services can make these events feel out of reach.

That’s why Free Help CK in Chatham-Kent is again organizing a Prom and Graduation Program, to ensure that every student, regardless of their financial situation, has the chance to enjoy those special occasions without worry.

“I just love seeing the girls and guys all dressed up, and it’s expensive,” said Free Help CK Founder Geri Hughson. “So, for their parents, it’s a break. And for us, you get to see them moving forward.”

Now in its seventh year, the program operates a free formalwear shop inside the downtown Chatham mall, offering a wide selection of donated dresses, suits, shoes, jewelry, and handbags at no cost, thanks the local community.

Doors open this year on March 29 from 11 a.m. – 2 p.m. and then again on April 4 by appointment only.

“It almost makes you want to cry because you’re helping so many youths going forward,” Hughson explained. “They may not go to prom or graduation if they can’t, you know, keep up, I guess we’d say.”

Beyond providing attire, the program also hosts a special event on May 31. Students who register are treated to hair and makeup services, and are then taken to the Retro Suites Hotel, where professional photographers capture high-quality portraits. Organizers say the keepsake photos serve as a reminder of their achievement and the community’s support in making their milestone moments extra special.

Hughson continued, “It’s a big milestone and seeing the smiles is absolutely amazing.”

She said the program continues to rely on community donations and volunteers to keep its doors open, noting some of the donated dresses already received cost upwards of $700.

“They borrow them for the day and then after the prom, they bring them back. They don’t have to clean them or nothing. We take care of everything,” Hughson explained.

Hughson noted in years past, people from as far away as Windsor and London took part in the initiative.

“Last year we had 460 roughly that went out. This year I think it’ll even be higher,” Hughson added. “We’ve had people reaching out already when … our first open day is March 29.”

For those interested in donating or getting involved, more information can be found on the Free Help CK website.