Chatham-Kent stores join safety campaign ‘Ask for Angela’ to aid at-risk individuals

Various stores in Chatham-Kent have joined the “Ask for Angela” campaign. CTV Windsor’s Chris Campbell explains.

Chatham-Kent Victim Services has partnered with Loblaw to introduce the ‘Ask for Angela’ campaign, providing a discreet way for individuals in unsafe situations to seek assistance.

The ‘Ask for Angela’ campaign is designed to offer a safe option for individuals experiencing intimate partner violence or other threats in public spaces, ensuring they have a discreet way to seek help when needed.

“We are thrilled to partner with Loblaw to bring the ‘Ask for Angela’ campaign to Chatham-Kent,” said Kate do Forno, executive director of Chatham-Kent Victim Services. “This initiative will provide a vital resource for individuals who may find themselves in uncomfortable or dangerous situations while out in the community.”

The initiative, originally launched in the United Kingdom in 2016, allows individuals who feel threatened or vulnerable in public spaces to use the code phrase, “Is Angela here?” Staff at participating Loblaw-owned stores, including Real Canadian Superstore, Shoppers Drug Mart and No Frills locations across Chatham-Kent, have been trained to recognize the phrase and respond by connecting the individual with Chatham-Kent Victim Services for immediate support.

The campaign officially launches on March 28, with all participating locations equipped to respond. Staff at these venues have received specialized training to handle requests discreetly and effectively.

Chatham-Kent Victim Services is a non-profit organization offering confidential, client-centred support to victims of crime and tragedy. The organization provides education, advocacy and assistance to individuals in crisis.