Samsung's Galaxy Note II hits 3 million sales

The new Samsung Galaxy Note II sits on display during a launch event, Wednesday, Oct. 24, 2012, in New York. (AP / Jason DeCrow)

SEOUL, South Korea -- Samsung Electronics Co. said Friday it has sold more than 3 million Galaxy Note II smartphones in a little over a month after its launch, as the company vies to keep its lead over rivals during the crucial holiday quarter.

The South Korean firm, which was the world's largest maker of smartphones in the July-September quarter, said it took 37 days for the oversize smartphone to reach the sales figure.

The Note II was released first in South Korea in September and in the U.S. and other countries in the following month.

Samsung's Note category took off in the market, overcoming skepticism about its big size making it look awkward when held close to the face.

The Note was one of the few 5-inch smartphone in the market when the first model was unveiled last year, making some people believe it would become a "tweener" that is neither a tablet nor a smartphone.

But phone manufacturers began to expand screen sizes this year. Even Apple released a bigger iPhone this year.

The Note series is one of the two key mobile devices from Samsung on the high-end smartphone segment, along with flagship Galaxy S III smartphone, helping Samsung rake in profit for the business division that is responsible for more than 70 per cent of the company's quarterly sales.

The latest iteration of the Note features a screen measuring 5.5 inches diagonally and a digital pen for note-taking.

The South Korean firm is pinning its hope on the Note II and the S III to maintain its market lead during the crucial fourth-quarter holiday season, when a number of new gadgets are vying for attention from consumers in the crowded market.

Research firm IDC said Samsung topped the global smartphone market in the July-September third quarter with 56.3 million sales, more than double Apple's 26.9 million iPhone sales. The two companies controlled combined 46 per cent of the global smartphone market, according to IDC.