Google scraps plan to conceal nudes on the blogging service

The Google logo is seen at the Google headquarters in Brussels, in March 2010. (AP / Virginia Mayo)

NEW YORK -- Apparently Google bloggers like to post porn. A lot.

Just three days after saying sexually explicit material would be banned from public Blogger forum sites, Google is backing down. Faced with "a ton of feedback," Google said Friday that it instead will "step up enforcement" against commercial and illegal porn.

Google spokeswoman Katie Watson said the company does not disclose how many Blogger users it has nor how many of them would have been affected by the policy change.

On Tuesday, Google warned Bloggers that effective March 23 any site hosting nude pictures would be switched to private mode -- only available to the authors and invited viewers. That ban came the same day that social forum and news site Reddit said it would remove explicit photos, videos and links if the person pictured hadn't consented to the image being posted.

In an online post Friday, Google's Blogger said longtime users thought it was unfair to suddenly change the policy. The company also was swayed by users who say posting sexually explicit content is part of expressing their identities.

Sexually explicit content on Blogger will still be marked by an "adult content" warning. And Google's Blogger policy does not allow users to post nudes or sexually explicit images of someone else without that person's consent.

Mountain View, California-based Google Inc. bought Blogger in 2003. It was created by a company founded by Evan Williams, who would go on to co-found Twitter.

Blogging platforms have different approaches to porn and nudity. WordPress permits "mature content," but excludes it from public areas of the service and does not allow pornographic material such as "explicit sexual acts." Photo-heavy Tumblr, now a part of Yahoo, says "sexual or adult-oriented content" must be flagged as "Not Suitable for Work" and does not allow for the embedding of sexually explicit video. Medium, also founded by Evan Williams, says flat-out: "No porn."