Bad Bunny’s Super Bowl halftime show is not being reconsidered, NFL commissioner says

Bad Bunny, centre, watches play between the New York Yankees and the Toronto Blue Jays during the second inning of Game 3 of baseball's American League Division Series, Tuesday, Oct. 7, 2025, in New York. (AP Photo/Yuki Iwamura)

NEW YORK — The NFL is not considering dropping Bad Bunny as its Super Bowl halftime headline performer, Commissioner Roger Goodell said Wednesday, reaffirming a decision to put the Grammy-winning Puerto Rican artist on the league’s biggest stage that led to criticism from U.S. President Donald Trump and some of his supporters.

Goodell addressed the Bad Bunny controversy at his news conference following the annual fall owners meeting. It is the first time he has commented on the move announced in late September that garnered worldwide attention, including an increase in streams of Bad Bunny’s music, along with backlash.

“It’s carefully thought through,” Goodell said. “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people that are watching.”

The 31-year-old born Benito Antonio Martínez Ocasio has been vocal in his opposition to Trump and his policies. He decided to do a 31-day residency in Puerto Rico, avoiding stops in the mainland U.S., citing concerns about the mass deportation of Latinos.

He performs in Spanish and is expected to do so at the Super Bowl.

“We’re confident it’s going to be a great show,” Goodell said. “He understands the platform that he’s on, and I think it’s going to be exciting and a united moment.”

The San Francisco 49ers are hosting the Super Bowl on Feb. 8 at Levi’s Stadium in Santa Clara, California. It is unclear if Trump plans to be there, though he has made appearing in person at major sporting events a significant part of his second term in the White House.

Trump in an interview on conservative news network Newsmax said he had “never heard of” Bad Bunny.

“I don’t know who he is,” Trump said. “I don’t know why they’re doing it. It’s, like, crazy. And then they blame it on some promoter they hired to pick up entertainment. I think it’s absolutely ridiculous.”

Goodell defended the decision on Wednesday, explaining it was made because of Bad Bunny’s immense popularity.

“He’s one of the leading and most popular entertainers in the world,” Goodell said. “That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value.”

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Stephen Whyno, The Associated Press