Iconic Canadian Home Hardware announces sponsorship of the Calgary Stampede

A man walks out of the Home Hardware store at the Pioneer Park Plaza in Kitchener on Sunday, April 17, 2016.

A Canadian company that’s been in business for more than 60 years is now supporting the Greatest Outdoor Show on Earth.

Home Hardware, established in 1964 in St. Jacob’s, Ont., announced Monday that it will be sponsoring the Calgary Stampede and offering a space for revelers to rest up during the 10-day festival.

It’s the first time the company, which operates more than 1,000 stores in Canada, has ever sponsored the event.

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Officials say it’s a unique opportunity for it to help celebrate Canadian traditions and its core values of service and community spirit.

“We’re proud to be part of the Calgary Stampede this year,” said John Pierce, chief retail operations officer, Home Hardware Stores Limited, in a news release.

“This sponsorship, along with the strategic expansion of our agricultural assortment, underscores Home’s commitment to serving the unique needs of our customers and strengthening our connection with rural communities across Canada.”

As part of the sponsorship, Home Hardware will set up a shaded seating area next to the Superwheel on the Stampede midway.

It will be a curated display of outdoor furniture and entertainment products, all available at Home Hardware stores across Canada.

The Calgary Stampede runs from July 4 to 13.