Bird Canada’s ‘United Way Day’ brings in several thousand dollars for Calgary and area charity

The final numbers are still being tallied, but Bird Canada says its first United Way Day in Calgary was a success.

The event looks to have pulled in somewhere between $3,000 and $5,000 for charity, the e-bike and e-scooter company told CTV News Calgary on Tuesday.

On Monday, $1 from every scooter and bike ride taken in the city was earmarked for donation to the United Way of Calgary and Area.

It was expected to be a busy time for Bird, heading into Canada Day and the Calgary Stampede.

Bird’s early estimates show it hit between 3,000 and 5,000 rides.

“We’re thrilled with the response from Calgarians during Bird Canada’s United Way Day—early numbers show thousands of rides taken to support local causes, and we couldn’t be more proud,” Bird Canada CEO Stewart Lyons said Tuesday.

“It’s a powerful reminder of how micromobility can bring people together and drive real impact in our communities.”

This was the first time Bird partnered with the United Way of Calgary and Area on a fundraiser like this, and it’s looking to make it into an annual campaign.

On Monday, United Way expressed its excitement about the initiative.

“It’s just so helpful to be able to take a ride on a scooter, to be able to ride on an e-bike, and know that you’re giving back in some way to our local community,” director of marketing Jennifer Dooley-May said.

With files by Adam Brilz