Lululemon receives trademark for ‘Lululemon dupes’ phrase from U.S. office

Lululemon Athletica's logo is seen on the outside of their new flagship store on Robson Street during it's grand opening in downtown Vancouver, B.C., on Aug. 21, 2014. THE CANADIAN PRESS/Darryl Dyck

Lululemon Athletica Inc. has received a trademark for the phrase “Lululemon dupes.”

Records filed with the U.S. Patent and Trademark Office show the athleisure wear company was registered for the phrase on Tuesday.

The Vancouver-based business filed an application for the trademark last December.

Dupes is a slang term that describes items duplicated by someone that did not make the original. They’ve grown in popularity in recent years with everyone from cosmetics companies to fashion businesses seeing their products turned into dupes made by other brands.

Lululemon is suing Costco for infringing on its intellectual property by selling dupes of its Scuba hoodies and sweatshirts, Define jackets and ABC pants.

Lululemon did not immediately respond to a request for comment about its trademark application.

This report by The Canadian Press was first published Oct. 23, 2025.

Tara Deschamps, The Canadian Press