Tourism Nova Scotia released a five-year strategic plan Wednesday to promote year-round tourism growth. “Tourism is a vital part of our economy, and this sector strategic plan will help the industry thrive and strengthen Nova Scotia’s position as a world-class destination,” said Dave Ritcey, minister of Communities, Culture, Tourism and Heritage. The province says it will spend $13.8 million in tourism marketing activities and $4.5 million on support programs for tourism businesses and community destinations, said a news release. The plan outlines six themes and goals to grow tourism and strengthen the economy: The Department of Communities, Culture, Tourism and Heritage will work with provincial departments to remove barriers, create opportunities and monitor progress towards their goals, said the news release “Tourism is a $3.5-billion industry in Nova Scotia with significant opportunities for growth,” said Kevin Toth, the chair of the Tourism Industry Association of Nova Scotia, and President of Fox Harb’r Resort. “The sector strategic plan is a new approach to tourism development focused on industry, government and community collaboration.” The Tourism Industry Association of Nova Scotia and Tourism Nova Scotia worked with Mi’kmaw communities, tourism businesses, sector associations, community organizations and government partners to develop the plan, said the release. Tourism supported more than 55,000 jobs and generated $3.5 billion in revenue in Nova Scotia in 2024. For more Nova Scotia news, visit our dedicated provincial page
