Leaders of ‘orgasmic meditation’ wellness company convicted in forced labour trial

Nicole Daedone, center, founder and former CEO of OneTaste, departs Brooklyn federal court on Tuesday, June 13, 2023 in New York. (AP Photo/Jeenah Moon, File)

NEW YORK — The leaders of a sex-focused women’s wellness company that promoted “orgasmic meditation” have been convicted of federal forced labour charges.

A Brooklyn jury on Monday found Nicole Daedone, founder of OneTaste Inc., and Rachel Cherwitz, the California-based company’s former sales director, guilty after deliberating for less than two days following a five-week trial. The two each face up to 20 years in prison when sentenced later.

Prosecutors had argued the two women ran a yearslong scheme that groomed adherents -- many of them victims of sexual trauma -- to do their bidding.

They said Daedone, 57, of New York, and Cherwitz, 44, of California, used economic, sexual and psychological abuse, intimidation and indoctrination to force OneTaste members into sexual acts they found uncomfortable or repulsive, such as having sex with prospective investors or clients.

The two told followers the questionable acts were necessary in order to obtain “freedom” and “enlightenment” and demonstrate their commitment to the organization’s principles.

Prosecutors said OneTaste leaders also didn’t pay promised earnings to the members-turned-workers and even forced some of them to take out new credit cards to continue taking the company’s courses.

Assistant U.S. Attorney Nina Gupta, in her closing statement last week, said the defendants “built a business on the backs” of victims who “gave everything” to them, including “their money, their time, their bodies, their dignity, and ultimately their sanity.”

“The jury’s verdict has unmasked Daedone and Cherwitz for who they truly are: grifters who preyed on vulnerable victims by making empty promises of sexual empowerment and wellness only to manipulate them into performing labour and services for the defendants’ benefit,” said Joseph Nocella, U.S. Attorney for the Eastern District of New York.

Daedone’s defence team cast her as a “ceiling-shattering feminist entrepreneur” who created a unique business around women’s sexuality and empowerment.

Cherwitz’s lawyer, Celia Cohen, argued that the witnesses who testified weren’t forced to do anything. When they didn’t like the organization anymore or wanted to try other things, she said, they simply left.

“No matter what you think about OneTaste and what they were doing, they chose it. They knew what it was about,” she said in her closing statement last week. “The fact they are regretting the actions that they took when they were younger is not evidence of a crime.”

Lawyers for the defendants said their clients maintain their innocence and intend to appeal.

“We are deeply disappointed in today’s verdict,” the lawyers said in a statement Monday. “This case raised numerous novel and complex legal issues that will require review by the Second Circuit.”

Daedone co-founded OneTaste in San Francisco in 2004 as a sort of self-help commune that viewed female orgasms as key to sexual and psychological wellness and interpersonal connection.

A centerpiece was “orgasmic meditation,” or “OM,” which was carried out by men manually stimulating women in a group setting.

The company enjoyed glowing media coverage in the 2010s and quickly opened outposts from Los Angeles to London. Portrayed as a cutting-edge enterprise that prioritized women’s sexual pleasure, it generated revenue by providing courses, coaching, OM events, and other sexual practices for a fee.

Daedone sold her stake in the company in 2017 for $12 million -- a year before OneTaste’s marketing and labour practices came under scrutiny.

The company’s current owners, who have rebranded it the Institute of OM Foundation, have said its work has been misconstrued and the charges against its former executives were unjustified.

They maintain sexual consent has always been a cornerstone of the organization. The company didn’t immediately respond to an email seeking comment.

Philip Marcelo, The Associated Press