Stellantis marks 100 years in Canada with centennial celebration in Windsor

Stellantis Canada is celebrating a century of operations in the country, marking 100 years since Chrysler Canada was incorporated in Windsor, Ont.

Stellantis Canada is celebrating a century of operations in the country, marking 100 years to the day since Chrysler Canada was incorporated in Windsor, Ont., on June 17, 1925.

To honour the milestone, the company will host a special Family Day event on Sunday, June 22 at the Windsor Assembly Plant for employees, retirees and their families. A public car show, organized by Cars & Coffee Windsor, will also take place along Chrysler Centre Road beginning at 9 a.m., with proceeds supporting the Canadian Transportation Museum and Heritage Village.

“As we celebrate a century of operations here in Canada, we are incredibly proud of our legacy,” said Jeff Hines, president and CEO of Stellantis Canada. “We have evolved from our humble beginnings in 1925 with just 181 employees and 4,500 vehicles built, to nearly 9,000 current employees and 440 dealers coast to coast, having built more than 25 million vehicles.”

Founded just 11 days after Chrysler Corporation was established in Detroit, officials say the Canadian arm has played a key role in shaping the national and international automotive landscape.

“Thank you to everyone who has been a part of this journey,” Hines added. “Here’s to the next 100 years!”

Special signage highlighting the company’s Canadian roots and customer loyalty — with the tagline “You didn’t just ride along. You drove us.” — will be unveiled around the plant as part of the celebrations.

The Chrysler brand is also marking the occasion with the launch of the assembled-in-Windsor 2026 Chrysler Pacifica 100th Anniversary Edition, available for order starting this month. The vehicle features unique styling elements and comes in gas or plug-in hybrid powertrains, starting at $59,190 in Canada.

Earlier this month, on the day of Chrysler’s centennial, Stellantis COO of the Americas Antonio Filosa visited the Windsor Assembly Plant to commemorate the occasion with employees.

“Today, we recognize and honour Walter P. Chrysler’s vision that has led to a full century of innovation, engineering excellence, and beautiful design, all at an accessible price,” Filosa told employees. “This isn’t a milestone we’ve reached on our own - it’s a credit to every worker that came before us, every dealership, every family that chose us.”

During the June 6 visit, Filosa joined Chrysler Brand CEO Chris Feuell in unveiling a commemorative mural created by a Windsor employee. Workers marked the celebration by signing the mural and adding thumbprints.

“Each one of us can take great pride in having a role in the company’s legacy,” Filosa said. “Together, we’ve contributed to a century of bold ideas, iconic vehicles and unforgettable moments.

“And we’re not done yet,” he added. “We will continue to carry forward our founder Walter P. Chrysler’s vision of leading with new innovations, engineering excellence and continued investment in the future.”

Stellantis Canada currently operates major manufacturing facilities in Windsor, Brampton, and Etobicoke, as well as a research and development centre in Windsor — home to the soon-to-be-launched Stellantis North America Battery Technology Centre. The company is also part of NextStar Energy, a joint venture with LG Energy Solution, developing Canada’s first large-scale lithium-ion battery production facility in Windsor.