‘Seeing it in the aisle will be a pretty cool feeling’: Southern Ont. Paralympian finds himself on cereal box

Paralympian Tyler McGregor will be the face of Oatmeal Crisp ahead of the Winter Paralympics in Italy.

A feat often associated with the greatest athletes in sports history, Tyler McGregor never imagined seeing his face grace the cover of a cereal box.

However, the Forest, Ont. native and Milano Cortina 2026 Canadian Paralympic Team co-captain, is adding the achievement to his resume.

“I know it’s not really something that you like, envision or ever even considered a dream of, so it’s pretty wild,” McGregor said.

McGregor, who captains Canada’s Para Ice Hockey team, is being featured on boxes of General Mills’ Oatmeal Crisp.

In talks with his team, he says the goal was to have “transformational” partnerships rather than those he considers “just transactional.”

“My niece and nephew were over on the weekend, and we sent them home with the box and, it’s just so cool. Like, they were so excited to be eating a box of cereal, with their uncle’s face all over it,” he laughed.

Officially released last week, McGregor says they are expected to appear on shelves in the coming days.

McGregor, who now lives in Windsor-Essex, jokes he won’t be skipping the cereal aisle just to avoid any awkward encounters.

“I do think first time walking through the grocery store and seeing it in the aisle will be a pretty cool feeling, and I don’t think I’ll shy away,” he said.

After previously playing in three Paralympics, McGregor is now turning his focus to his fourth, which is only a few months away.

“I’m grateful that I have the opportunity to compete in my fourth games, get to share the experience with so many family and friends that are coming over, and, you know, hopefully we can come home with a gold medal,” McGregor said.