‘Don’t be a goober, get an Uber’: Abbotsford students design anti-drunk driving liquor store bags

Paper bags designed by students for the "Think of Me: Don’t Drive Impaired" campaign are seen in this image handed out by the Abbotsford Police Department.

Paper bags being given out at some Abbotsford liquor stores this holiday season will feature drawings by local students reminding the adults in their community to drive sober.

The messages are part of the campaign “Think of Me: Don’t Drive Impaired,” put on by Angry Otter Liquor, the Abbotsford School District, ICBC, and the Abbotsford Police Department.

The bags include slogans like “keep the cheer; skip the steer,” “jingle all the way into a taxi,” and “don’t be a goober, get an Uber,” and feature drawings of Santa poising for a mugshot and the Grinch having his drivers’ licence suspended.

Middle and high school students created around 1,300 bags and they will be distributed at Angry Otter Liquor locations in the city.

On average in B.C., 65 people die every year in crashes involving impaired driving, according to ICBC.

“This holiday season, we’re urging everyone to plan ahead for a safe and sober ride home,” said Duane Dougan with ICBC, in a news release announcing the campaign. “Celebrate responsibly by relying on a designated driver or choosing rideshare, taxi, or transit. Together, we can make our roads safer and protect lives in our communities.”

The Abbotsford Police Department said its officers have removed 1,182 impaired drivers from the road in 2025, 11 of whom were pulled over Saturday night.

“Impaired driving has life-altering consequences. This holiday season, we want you to make it home safely to your loved ones,” Sgt. Paul Walker wrote, in the news release. “Choose to drive responsibly and ensure a safe reunion to your friends and family.”