New Samsung smartphone to hit Canada starting April 27

Attendees try out the new Samsung Galaxy S 4 during the Samsung Unpacked event at Radio City Music Hall in New York, Thursday, March 14, 2013. (AP / Jason DeCrow)

TORONTO - Samsung's next flagship phone, the Galaxy S4, will hit Canada as early as April 27.

Mobile providers are now taking pre-orders for the new five-inch smartphone, Samsung's rival to Apple's iPhone.

Those who pre-order a phone in advance, for about $200 on a three-year contract or $700 without a contract, should get it by the end of the month.

The phone is then expected to go on sale on May 3.

Samsung is highlighting a slew of software features as the main differentiators for its latest Galaxy phone, including a bolstered photo app and gestures that allow the device to be controlled without touching the screen.