Robert Herjavec of 'Shark Tank' joins 'Dancing With the Stars'

Robert Herjavec arrives at the 42nd annual American Music Awards at Nokia Theatre L.A. Live in Los Angeles on Sunday, Nov. 23, 2014. (Invision / John Shearer)

TORONTO -- Robert Herjavec is going from the Den to the dance floor.

The Canadian-raised former "Dragons' Den" and current "Shark Tank" personality has joined the 20th season of "Dancing With the Stars."

The entrepreneur was featured in six seasons of "Dragons' Den" -- for which he won three Gemini Awards -- and has starred in all six seasons of its American counterpart, "Shark Tank."

His partner on "Dancing With the Stars" will be Australian ballroom dancer Kym Johnson.

Joining Herjavec on "Dancing With the Stars" will be a cast including "Three's Company" star Suzanne Somers, R&B legend Patti LaBelle and LMFAO's Redfoo.

The new season premieres March 16 on ABC and CTV.