After buzzy campaign, theatre-less Mississippi town that inspired ‘Sinners’ will finally get to see the film

Michael B. Jordan in “Sinners.” (Courtesy of Warner Bros. Pictures via CNN Newsource)

Clarksdale, Mississippi – which serves as inspiration for the setting of the Michael B. Jordan-starring film “Sinners” – does not have a local cineplex, but the city is finally getting a long-awaited screening.

Warner Bros. Pictures confirmed in a press release that screenings of the hit movie will be held in Clarksdale this week, with director Ryan Coogler and other members of the filmmaking team set to attend. (Warner Bros. Pictures, which produced and distributed “Sinners,” is owned by CNN’s parent company Warner Bros. Discovery.)

The release stipulated that the screenings and related cultural events will be open and free to the public, but Clarksdale and Coahoma County residents will receive priority access.

The drive to have a screening held in Clarksdsle was initially sparked by community organizer Tyler Yarbrough, who earlier this year asked the filmmakers and studio behind the project to host a screening in the city in an open letter.

Yarbrough, along with Clarksdale mayor Chuck Espy, previously spoke to CNN’s Victor Blackwell for an “Art is Life” segment earlier this month, and shared their hopes that the screening would become a reality.

“Clarksdale is a ways away from a movie theatre,” Yarbrough said at the time, later adding that it took him about an hour and a half to drive to a theatre that was showing the film.

Espy pointed to depopulation and lack of funds as contributing factors to the loss of Clarkdale’s two movie theatres, also detailing that most community-and family-centered venues started gravitating toward Memphis, Tennessee, some 80 miles away.

“I’m really excited for the opportunity to have potentially cast members to come and to give people an opportunity to have a real feeling and a real dialogue, so they can immerse themselves in something that the country has not seen,” he shared, referencing the heritage of his city.

“A lot of people are at the table to try to bring this to fruition,” he also said. “People from over a 2-hour radius are talking about coming to Clarksdale to see this event.”

“We are asking Michael B. Jordan the rest of the cast. We’re talking about studio execs,” Espy said. “Every single person that has touched this wonderful film launched a great release. We’re asking them to come to Clarksdale.”

“Sinners,” a period piece/crime thriller/vampire horror hybrid from “Black Panther” director Ryan Coogler, has dominated the box office and garnered positive reviews.

In it, 1930s Mississippi is seen as a burgeoning and fertile place where blues music is created, as characters perform in moving cars and a juke joint is thrown together for the community to enjoy.

“Clarksdale is a melting pot. It has so many people that come from New Zealand, Australia, all around the world for the authentic feel of the blues,” Espy shared, later adding that the city’s legacy “has been going on for over a hundred years about the heritage of the Mississippi delta and the rich legacy of the blues.”

“So people come from all around the world just to touch the sacred soil of this city, to say ‘I was there, where the blues was born.’”

Yarbrough also mentioned how in a perfect world, he would be able to convince the “Sinners” production team and cast to not only come for a screening and conversation, but also to explore some of what contemporary Clarksdale has to offer.

“We also wanted the cast to come down and experience our juke joints, to experience our museums like the Blues Museum,” among other things, he said.

“I really love a part of the movie that Coogler captured very well was just showing how the blues is the foundation. And you saw one scene where he intertwined all the different genres, from from hip-hop to pop to rock into this one scene, and there’s a lot of power in that that locals need to see,” Yarbrough said. “And so I think when it comes to this screening and everything, too, we’re really trying to connect local folks, Deltans, to that power. So we can remember that we’re powerful.”

Written by Dan Heching, CNN