Boycott ends at Windsor Ford dealership

Rose City Ford in Windsor, Ont., on Thursday, May 16, 2019. (Chris Campbell / CTV Windsor)

A call for boycott of a Windsor dealership over a radio ad is now over.

Ford employees in Windsor took offense at a commercial promoting the fuel efficiency of the F150 2.7 litre engine over the Windsor-built five litre engine.

Management at Rose City Ford say the ad was a big misunderstanding and not intended to slight any local production.

General Manager Scott Ohler says once the issue was brought to their attention, the ad was pulled.

Ohler tells CTV News they arranged a meeting with Unifor local 200 to apologize and put any concerns to rest.

“It was great to be able to have the opportunity to actually speak to them,” says Ohler. “I feel like the conversations went well and everybody really understood the spirit of the ads and what we were trying to do and what we were not trying to do."