Trade war presents difficult choices for Canadian consumers planning to boycott U.S. companies

While people in B.C. say they will be boycotting American products, following through on the pledge is proving difficult.

While governments at every level across the country have taken steps to fight back in the trade war with the United States, many ordinary Canadians are stepping up to do what they can as well.

“We have to support each other, support local, support small businesses,” said Hossein Maheitabar, as he walked the busy Robson Street shopping district in downtown Vancouver.

It’s something Brian Silzer says he and his family have tried to do for years, but they’re redoubling their efforts in light of the 51st state comments repeatedly made by U.S. President Donald Trump.

“We are and I think other Canadians should,” Silzer said. “This is reprehensible what the government in the United States is doing and so you can’t do anything to sustain that.”

Not only are many people planning to buy Canadian where possible, some also plan to specifically boycott American companies.

While one individual’s personal shopping choices may have limited impact, those shunning U.S. companies hope a unified 40-million Canadians can collectively make a big difference.

“I think it starts from just yourself. If I think I don’t want to do it, if you think the same way, we’ll have the majority of people not doing it,” said Simran Kaur about not supporting American businesses.

People choosing to protest with their dollars may find it easier said than done in some cases – unless they’re willing to give up some of their creature comforts such as Apple products and most streaming services.

“It’s all American programming. And that’s the challenge,” said Mike Agerbo, host of technology podcast Get Connected. “They’re such a culturally dominant force when it comes to entertainment. It’s hard to avoid choosing American content.”

The Retail Council of Canada supports buy Canadian initiatives, but warns a total boycott of American companies doing business in Canada could have unintended consequences.

“It’s one thing to shop for a Canadian product, but it doesn’t make any sense whatsoever to boycott international or Canadian retailers that are employing your neighbours and kids, and paying taxes in your community and so on,” said RCC vice-president of public affairs Karl Littler.

At the end of the day, savvy Canadian consumers hoping to voice their opinion with their dollars may have to pick and choose their battles.