The YWCA B.C. is hoping for a miracle this holiday season. For the first time ever, the charity has been forced to turn families away from its annual Presents of Peace gift hamper program due to declining sponsorships. That’s prompted a plea for individuals and businesses to step up and help make the holidays special for children, youths, single mothers and others in need. “Historically, we haven’t had to advertise this program. We had a lot of repeat sponsors, we had a lot of corporate sponsors,” said Erin Seeley, CEO of YWCA B.C. “We’re not seeing that same uptake. I think with the increase in living costs, it’s not always top of mind for people—but it’s such a wonderful way to make a difference.” Program participants choose a budget, and are matched with an appropriately sized family. Using that family’s wish list, participants purchase presents then personally deliver the hampers—which always include a grocery store gift card—straight to the recipients by mid-December. “You do get to make that connection,” Seeley said. “To really understand what a family needs, what a youth is needing, and bring that direct joy.” The program holds a special place in Seeley’s heart, as sponsoring a family was one of the first ways she became involved with YWCA B.C. some 20 years ago. She still remembers the first gifts she purchased, including a duvet cover, a new pair of shoes, and art supplies. “If you’re on one income, it’s very difficult to have any funds available for extras,” Seeley said. “So this is a chance for moms to celebrate their kids and to celebrate themselves.” But many non-profits have grappled with a combination of declining donations and increasing demand for their services over recent years, and Seeley said the Presents of Peace program is in a similar predicament. There are approximately 650 eligible recipients this holiday season—more than ever before in the program’s nearly 30-year history—each living in YWCA housing or accessing another of the charity’s services. Seeley said the YWCA has been forced to cap the number of recipients this year at 500, and the charity still needs many more sponsors to register in order to meet that target. “We’re hoping we can,” Seeley said. “We’re hoping that community members hear this call to action.” People who may feel too busy to actively participate in the program can also make a donation, Seeley said, and the YWCA will do the shopping and delivery in their place.
