Trudeau's latest pre-budget pledge targets millennial moms, vowing $1B in loans for more child-care spaces
The federal government is launching a new loan program to help child-care providers in Canada expand their spaces, and will be extending further student loan forgiveness and training options for early childhood educators, Prime Minister Justin Trudeau announced Thursday.
The prime minister unveiled a trio of child-care-centric commitments that will be included in the upcoming federal budget, with the aim of opening up more $10-a-day child-care spaces across the country, as the Liberals continue to work towards creating 250,000 new spaces by March 2026.
Specifically, the Liberals are vowing to offer $1 billion in low-cost loans and $60 million in non-repayable grants to public and not-for-profit child-care providers, so they can build or renovate their care centres.
This funding will be administered through the Canada Mortgage and Housing Corp. (CMCH), which Trudeau called "a common sense approach that will help child care be developed alongside housing."
An additional $48 million is being earmarked for the next four years to extend student loan forgiveness — similar to the program offered to rural doctors and nurses — to early childhood educators, in an effort to incentivize more teachers to work in smaller communities.
The federal government is also promising $10 million over the next two years to train more early childhood educators.
The prime minister, speaking in Surrey, B.C., alongside the minister currently leading the file, Jenna Sudds, touted the bilateral child-care agreements in effect across the country for seeing thousands of children placed in affordable spaces.
However, in recent months Canadian parents and care providers have sounded alarms about increasingly long daycare waitlists. And, operators in some provinces have threatened to withdraw from the lower-cost program because they're struggling to make ends meet.
Trudeau said while the government has funded 100,000 spaces so far and is aware of the challenges in rolling out this new national program, not enough families have access and not all provinces are moving as fast as they should.
"I want to take a moment to talk to young moms, many of you millennials. You've grown up with so many pressures in this economy, the 2008 recession, COVID, climate change … and we want to make sure that everyone — especially moms raising kids — has the best chance to succeed and thrive," Trudeau said.
"As Canada grows, as families grow, we want to make sure more kids can access high-quality child care… That's what fairness for every generation is all about."
The prime minister also got political, accusing Conservative Leader Pierre Poilievre of opposing the program, despite the Official Opposition voting in support of a recently passed Liberal piece of legislation meant to enshrine in law a commitment to the Canada-wide early learning and child-care system, and the long-term funding needed to maintain it.
Reacting to the news, NDP MP and critic for children, families, and social development Leah Gazan said the announcement was a "direct result of advocacy" by her party, care workers, unions, and women's organizations.
She also pointed the finger at the Conservatives, accusing them of trying to stall the program and push for a "for-profit private system that parents can't afford."
Liberal pre-budget strategy
Similar to how Wednesday's rollout of renter-fairness-focused pre-budget news went, cabinet ministers are making echo announcements of the new child-care affordability measures across the country Thursday afternoon.
This is all part of a new communications strategy the Liberals are employing in the lead up to the release of the April 16 federal budget.
Practically every day between now and when Deputy Prime Minister and Finance Minister Chrystia Freeland releases the massive economic document, the Liberals are expected to tease out bits and pieces of the budget.
In an effort to stretch out their ability to market the measures within it, Trudeau as well as members of his cabinet will unveil new initiatives over the next two weeks, to the point that the vast majority of the budget will be public prior to budget day.
Traditionally, governments have held budget news — save for some pre-tabling leaks — for the day the document is tabled in the House of Commons post-daylong reporter and stakeholder lockup.
Kicking off this strategy on Wednesday, Trudeau issued a video across social media platforms indicating the overall theme for the 2024 budget will be "generational fairness," a message meant to speak to millennials and Generation Z.
"When I first decided to run for office, one of my biggest motivations was working to create a Canada that young people saw themselves… As prime minister, I've never lost sight of that," Trudeau said in the clip.
"You as a young Canadian are the heartbeat of our economy. You power our growth and you deserve an economy that gives you a fair shot at success. But, this moment we're all living in is throwing big challenges your way… So we're going to roll up our sleeves and work like hell. And we're going to tell you about what we're doing to fix it, over the next two weeks."
While Trudeau's 2015 election victory was credited in part to a historic surge in young people turning up at the polls, Poilievre has been chipping away at that Liberal voting bloc of those aged 43 and under, seeking to appeal to their current struggles to get ahead with his "powerful paycheques" and housing affordability arguments.
In November 2023, Trudeau tapped Max Valiquette, a marketing guru with self-described expertise in understanding younger generations, as his new executive director of communications.
"We're witnessing a different communication strategy from the government. They're implementing something they've not tried before. We're not going to have a budget day on April 16. We're going to have budget days between now and April 16," said political commentator Scott Reid in an interview on CTV News Channel.
"Frankly, this government knows that it needs to break through, it knows that it needs to connect with Canadians… Is it going to turn around the polls overnight? No. Might they get a little bit more of a hearing than they otherwise would have been? Probably."
With files from CTV News' Vassy Kapelos and Annie Bergeron-Oliver
IN DEPTH
Budget 2024 prioritizes housing while taxing highest earners, deficit projected at $39.8B
In an effort to level the playing field for young people, in the 2024 federal budget, the government is targeting Canada's highest earners with new taxes in order to help offset billions in new spending to enhance the country's housing supply and social supports.
'One of the greatest': Former prime minister Brian Mulroney commemorated at state funeral
Prominent Canadians, political leaders, and family members remembered former prime minister and Progressive Conservative titan Brian Mulroney as an ambitious and compassionate nation-builder at his state funeral on Saturday.
'Democracy requires constant vigilance' Trudeau testifies at inquiry into foreign election interference in Canada
Prime Minister Justin Trudeau testified Wednesday before the national public inquiry into foreign interference in Canada's electoral processes, following a day of testimony from top cabinet ministers about allegations of meddling in the 2019 and 2021 federal elections. Recap all the prime minister had to say.
As Poilievre sides with Smith on trans restrictions, former Conservative candidate says he's 'playing with fire'
Siding with Alberta Premier Danielle Smith on her proposed restrictions on transgender youth, Conservative Leader Pierre Poilievre confirmed Wednesday that he is against trans and non-binary minors using puberty blockers.
Supports for passengers, farmers, artists: 7 bills from MPs and Senators to watch in 2024
When parliamentarians return to Ottawa in a few weeks to kick off the 2024 sitting, there are a few bills from MPs and senators that will be worth keeping an eye on, from a 'gutted' proposal to offer a carbon tax break to farmers, to an initiative aimed at improving Canada's DNA data bank.
Opinion
opinion Don Martin: Gusher of Liberal spending won't put out the fire in this dumpster
A Hail Mary rehash of the greatest hits from the Trudeau government’s three-week travelling pony-show, the 2024 federal budget takes aim at reversing the party’s popularity plunge in the under-40 set, writes political columnist Don Martin. But will it work before the next election?
opinion Don Martin: The doctor Trudeau dumped has a prescription for better health care
Political columnist Don Martin sat down with former federal health minister Jane Philpott, who's on a crusade to help fix Canada's broken health care system, and who declined to take any shots at the prime minister who dumped her from caucus.
opinion Don Martin: Trudeau's seeking shelter from the housing storm he helped create
While Justin Trudeau's recent housing announcements are generally drawing praise from experts, political columnist Don Martin argues there shouldn’t be any standing ovations for a prime minister who helped caused the problem in the first place.
opinion Don Martin: Poilievre has the field to himself as he races across the country to big crowds
It came to pass on Thursday evening that the confidentially predictable failure of the Official Opposition non-confidence motion went down with 204 Liberal, BQ and NDP nays to 116 Conservative yeas. But forcing Canada into a federal election campaign was never the point.
opinion Don Martin: How a beer break may have doomed the carbon tax hike
When the Liberal government chopped a planned beer excise tax hike to two per cent from 4.5 per cent and froze future increases until after the next election, says political columnist Don Martin, it almost guaranteed a similar carbon tax move in the offing.
CTVNews.ca Top Stories
Trump confronts repeated boos during raucous Libertarian convention speech
Donald Trump was booed repeatedly while addressing Saturday night’s Libertarian Party National Convention.
This type of screen time has the worst effect on kids: experts
According to some experts, there is one type of screen time that is continuously excessive, and it's having a severe effect on our children.
Family of toddler found dead at small-town Ont. daycare no closer to answers after year of investigation
A year has passed since two-year-old Vienna Irwin was found on the property of a home-based daycare in small-town Ontario, but her family says they are no closer to answers of what happened that day.
Grayson Murray, two-time PGA Tour winner, dead at 30
Two-time PGA Tour winner Grayson Murray died Saturday morning at age 30, one day after he withdrew from the Charles Schwab Cup Challenge at Colonial.
Humboldt Broncos crash victims and families react to decision to deport truck driver
The family of one of the victims of the Humboldt Broncos bus crash in 2018 says they are 'thankful' for a decision by a Calgary immigration board to deport the driver of the truck involved.
Fatal plane crash reported near Squamish, B.C.
The Transportation Safety Board of Canada has confirmed it is working with local Mounties and the BC Coroners Service after a plane crash near Squamish, B.C. Friday night.
'God forgives but we don’t': Loud outburst from stabbing victim’s family during sentencing hearing
An emotional outburst in a London, Ont. courtroom Friday disrupted the sentencing hearing of a woman who pleaded guilty for her part in the death of 29-year-old Mohammed Abdallah.
Three dead after vehicle plunged down a 100-foot embankment in Shediac, N.B.
Three people have died after a vehicle veered off the road in Shediac N.B., Friday morning.
Appeal denied for Edmonton soldier accused of trying to kill her 3 children
An Edmonton woman found guilty of trying to kill her three children has been denied an appeal.
Local Spotlight
Pomp, circumstance, and Crocs: Barrie, Ont. couple's unforgettable day at Buckingham Palace
When one is extended an invitation to the Royal Garden Party in London, England, there's undoubtedly no shortage of pomp and circumstance. Barrie, Ont. natives Megan Kirk Chang and her husband Brandon experienced just that as they entered the prestigious event hosted at Buckingham Palace on Tuesday.
Tim Meadows pledges not to shave until the Oilers win the cup, who are the team's other famous fans?
An unlikely celebrity emerged from social media to cheer on the Edmonton Oilers as they face the Dallas Stars tonight in Game 1 of the Western Conference Finals.
'Near and dear to all filmmakers': Return of Regina's discount theatre bodes well for fans, movie makers alike
The proprietors of Regina's sole discount theatre are aware they're carrying on a significant legacy.
'Best experience ever': B.C. baker on making it to the finals of Netflix's 'Is it Cake?'
When Jujhar Mann said he wanted to be a pastry chef on a grade school career project, he didn't imagine that pursuing his dream would land him on a popular Netflix baking competition.
Winnipeg flair on the menu at neighbourhood Houston restaurant
A city known for its history, ties to outer space and southern barbecue, is also home to a Winnipeg chef dishing out dozens of perogies.
Montreal photographer captures dramatic Canada goose vs. fox fight on video
A Montreal photographer captured the moment a Canada goose defended itself from a fox at the Botanical Garden.
Beyond books: Halifax libraries lends instruments, sports equipment, memory kits and more
Public libraries in Atlantic Canada are now lending a broader range of items.
'A special bird': The unbreakable bond between purple martins and humans
Flashes of purple darting across the sky mixed with the serenading sound of songs will be noticed more with spring in full force in Manitoba.
7-year-old Pokémon prodigy heading to Hawaii for world championship tournament
Catching 'em all with impressive speed, a 7-year-old boy from Windsor, Ont. who only started his competitive Pokémon journey seven months ago has already levelled up to compete at a world championship level.