Justin Bieber drops surprise new album ‘SWAG’

Canadian singer Justin Bieber performs live during a small concert for charity in Toronto on Monday, December 7, 2015. ( Nathan Denette / THE CANADIAN PRESS)

Fans of Justin Bieber got a special surprise this week.

The Canadian singer released his seventh studio album, titled “SWAG,” on Friday.

The 31-year-old announced it just one day before with a series of billboards in cities like Los Angeles, New York and Reykjavik, Iceland.

Bieber shared photos of those billboards on his Instagram account – including one not far from his hometown of Stratford, Ont.

The picture was taken at the Cambridge ONroute rest stop off of Highway 401. The billboard showed the pop star with his hands over his head and the word “SWAG.” Cambridge is approximately a 60-kilometre drive from Stratford.

Bieber had been teasing fans with behind-the-scenes photos ahead of Thursday’s announcement.

“SWAG” includes 21 tracks and features artists such as Gunna, Sexyy Red, Cash Cobain, Lil B, Dijon, Eddie Benjamin and the comedian Druski.

The album is Bieber’s first since the release of both “Justice” and “Freedom” in 2021.

- With files from The Canadian Press