Helped by Beyonce clip, Paris' Louvre breaks visitor record
In this Tuesday, Jan. 6, 2015, Chris Baker and Jennifer Hinson from Nashville, Tennessee, use a selfie stick in front of the Louvre Pyramide in Paris. (AP Photo/Remy de la Mauviniere, File)
The Associated Press
Published Thursday, January 3, 2019 12:49PM EST
PARIS -- The Louvre in Paris, the world's most visited museum, received a record 10.2 million visitors in 2018, numbers boosted by a video clip shot by pop star Beyonce amid its paintings and sculptures.
The Louvre also mentioned in a statement Thursday the success of its flagship exhibition on French master Delacroix as a reason for the record.
The video of Beyonce and her husband Jay Z, featuring the Mona Lisa and other world-famous artworks, has been viewed over 146 million times on YouTube.
The museum notes a significant rise in the number of foreign visitors --almost three-quarters of total visitor numbers -- mostly from the United States, China, other European countries and Brazil.
Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.