Save-on-Foods donating part of proceeds for next week to Edmonton’s Food Bank

Volunteers at Edmonton's Food Bank organizing donations on Oct. 28, 2024. (CTV Edmonton/Amanda Anderson)

Starting Friday, half of the proceeds of Western Family product sales at Save-On-Foods will be donated to local food banks.

• Sign up for breaking news alerts from CTV News Edmonton, right at your fingertips

The campaign, called Share it Forward, will run until May 29.

The first six years of the campaign raised between $20,000 and $27,000 for Edmonton’s Food Bank, according to officials.

“It is a simple, easy way. You’re already grocery shopping for yourself. Just reach over and grab that brand,” said spokesperson Tamisan Bencz-Knight.

The food bank has continued to see hamper use rise, from a monthly average of 41,000 in 2024 to 44,000 so far in 2025.

Noting that donations can be slower in the first half of the year, following the holiday season, Bencz-Knight added, “These campaigns … allow us to get those funds to be able to target purchase key items for our work.”

A total of 220 Western Family brands will be participating, including Buy-Low Foods and Nesters Markets, both of which have stores in Alberta.

The proceeds collected will be donated to food banks in the store’s community.

Since the campaign’s start in 2018, it has generated more than $1 million for food banks, according to Western Family.

With files from CTV News Edmonton’s Brandon Lynch