Edmonton councillors vote no to naming rights of city facilities

Booster Juice sponsorship signs at Terwillegar Rec Centre in Edmonton. (File)

Edmonton councillors have decided not to allow the sale of naming rights to city buildings.

The decision comes after Mayor Amarjeet Sohi reversed his position on naming rights on city facilities on Wednesday, saying there was pushback from the public.

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The 10-year sponsorship deal with Booster Juice for the Terwillegar Rec Centre will stay for the length of its contract.

The city will allow deals for amenities inside facilities, like pools or rinks, to have a sponsored name. But not for the outside of the building.

• City council to consider recommendation to sell naming rights to 26 facilities

Sohi said earlier in the week that revenue was not worth the sale of civic pride.

Some councillors said the city should be open to finding any revenue source.

With files from CTV News Edmonton’s Jeremy Thompson