RIVIÈRE-DU-LOUP — Canadian company Premier Tech is ending its association with an Israel-based cycling team that has been the target of several recent protests. The company said in a statement Friday that it will end its co-title sponsorship of the team formerly known as Israel-Premier Tech effective immediately. The development comes a month after the team announced a plan to rebrand after a tumultuous 2025 season. Despite that, Premier Tech said continuing as a sponsor was “untenable.” The team was excluded from a race in Italy in September after several stages of the Spanish Vuelta were disrupted by pro-Palestinian protests targeting its ties to Israel. The team is co-owned by Israeli-Canadian billionaire Sylvan Adams, who previously announced plans to step back from his day-to-day involvement with the team.
