Sobeys expands deal with digital shelf labels firm JRTech Solutions

A Sobeys grocery store is seen in Halifax on Thursday, Sept. 11, 2014. THE CANADIAN PRESS/Andrew Vaughan

MONTREAL — Sobeys has expanded a partnership with JRTech Solutions Inc. that will see it install electronic shelf labels across more than 300 grocery stores.

JRTech Solutions says the deal includes the tech and infrastructure to roll out tech company Pricer AB’s multicoloured electronic shelf labels and cloud-based platform Pricer Plaza at stores.

Montreal-based JRTech Solutions has been the distributor for Pricer’s electronic shelf labels since 2008.

It says the deployment is scheduled to start next month and go on for 18 months.

Chief executive of JRTech Solutions Diego Mazzone says the deal positions smart labels at the heart of a broader digital transformation and is creating value for both Sobeys and its customers.

Empire has been undergoing changes since the new chief executive Pierre St-Laurent assumed the top role last fall. It moved to acquire Québec-based food retailer Mayrand Food Group Inc. earlier this month, and shuttered its Voilà grocery delivery facilities in Alberta in January.

This report by The Canadian Press was first published April 21, 2026.