Matthew McConaughey named Lincoln's new pitchman
Matthew McConaughey accepts the award for best actor in a drama series for 'True Detective' at the Critics' Choice Television Awards at the Beverly Hilton Hotel on Thursday, June 19, 2014, in Beverly Hills, Calif. (Paul A. Hebert/Invision/AP)
The Associated Press
Published Thursday, August 21, 2014 9:31AM EDT
Last Updated Thursday, August 21, 2014 4:30PM EDT
DETROIT -- Oscar-winning actor Matthew McConaughey is the new spokesman for Ford's luxury Lincoln brand.
Lincoln says McConaughey will appear in a series of TV and digital ads featuring Lincoln's new small SUV, the MKC.
McConaughey has a multiyear contract with the brand.
The actor says in a statement that he is a longtime admirer of Lincoln. In his 2011 movie "The Lincoln Lawyer," McConaughey stars as an attorney who works out of the back of a 1988 Lincoln Town Car.