Drake has revealed a first glimpse of his upcoming whiskey venture.

After hinting at the project back in February, the Canadian rapper has taken to Instagram to share a photo of the result of his new liqueur brand, Virginia Black Whiskey.

Captioned simply: "First look," the image shows a graphic ridged glass bottle design with a sleek ‘VB' monogramed label. No information about the launch date or pricing has been released as of yet.

Beverage ventures are something of a tradition in the rap world, with Drake joining the likes of Jay-Z, Nicki Minaj and Diddy in owning his own alcohol brand.

 

First look @virginiablackwhiskey

A photo posted by champagnepapi (@champagnepapi) on