Windsor-Detroit Tunnel tourism campaign aims to boost cross-border travel

The Windsor-Detroit Tunnel has launched a tourism campaign, in hopes that they can boost cross-border travel.

The Windsor-Detroit Tunnel has launched a digital tourism initiative designed to boost cross-border travel and encourage Windsor local tourism.

The 40-40 Campaign is in partnership with MBA students from the Odette School of Business at the University of Windsor.

Supporters, sponsors, and community leaders gathered at the Windsor-Detroit Tunnel Plaza to celebrate the kickoff on Thursday.

The campaign highlights 40 local businesses and reminds Americans that their dollar is 40 per cent stronger.

They are inviting American and Canadian visitors alike to “Experience Windsor in 40 Ways.” Through a free digital passport at 4040windsor.com, users can explore curated itineraries, unlock exclusive discounts, and enter to win local prizes just by checking in at participating locations.

“This is more than a campaign - it’s a celebration of connection, community, and your excuse to grab a friend and check out some of the amazing spots in Windsor,” said Olivia Sylvestre, campaign lead and UWindsor MBA student.

“We are so pleased to be working with the MBA students from the University of Windsor. They are a smart, tenacious crew that are working hard to ensure everyone in Windsor/Essex knows to invite their family and friends from Detroit over to Windsor for some fun adventures. Please help us spread the word for the benefit of our local businesses” said Tal Czudner, CEO of the Windsor Detroit Tunnel.

For more information, visit 4040windsor.com and follow @windsordetroittunnel on Instagram.