Okanagan Granfondo ending after 14 years, organizers say

This image from a video produce by the organizers of the Okanagan Granfondo shows part of the route for the cycling event.

The organizers of the Okanagan Granfondo have announced they’re hitting the brakes on the annual 155-kilometre ride after 14 years.

“This decision wasn’t easy, but it feels like the right moment to shift gears,” reads a message on the event’s website. “As the cycling world evolves, we’re excited to evolve with it.”

Organizers at OG Events Ltd. said they will be “exploring new ways to bring cyclists together, including possible gravel ride and race opportunities” in the region.

Jodi Cross, executive director of OG Events Ltd., told CTV News there were financial pressures as well, with traffic management costs increasing “well into” the six-figure range since the pandemic.

“Costs across all industries are up, and we could respond by raising the entry fees, but we’re not sure that’s a sustainable solution,” Cross said in an email.

The announcement follows months after a tragic crash at this year’s Okanagan Granfondo, which left one cyclist dead and two others seriously injured.

Cross said the incident took a serious toll on staff and volunteers.

In their message, organizers thanked everyone who helped put on the popular Penticton event year after year, and celebrated making “a real difference” in the community, which included supporting youth cycling programs and raising more than $400,000 for the Desmoid Tumour Foundation of Canada through Athina’s Ride.

“The friendships, the finish line celebrations, the early morning starts, and the cheers from volunteers—these are memories we’ll carry forward with pride and gratitude,” it reads.