M4LL Ph0t0, a mobile portrait booth, is going viral for recreating the nostalgic, unintentionally funny 90’s style glamour shots’. , a mobile portrait booth, is going viral for recreating the nostalgic, unintentionally funny 90’s style glamour shots’. “We’ve both been in photography for quite some time,” said co-founder Aaron DiGruccio. “This idea came to Leanna’s mind in a fit of boredom.” Co-founder Leanna DiGruccio said she used to work at Sears and loved the style of department store portraits. “It’s an entire experience,” she said. “They will be like hey can you do this and we’re like ya we can totally do that.” The DiGruccio’s said their creations are light-hearted, fun, and designed entirely without the use of A.I. (artificial intelligence). “We have lost jobs or lost opportunities due to A.I. and there’s this huge push online right now to feed your personal images to an A.I. company or chatbot and it churns out some representation of what you look like in the 80’s,” said DiGruccio. “When you do that, it isn’t actually you, this is an image that’s a combination of everything software has ever been fed.” Glamour shots were popular during the 1980s and 1990s, offering an old Hollywood style including professional hairstyling and a full makeover.
