Pelé's 1966 World Cup jacket draws new fans after Bad Bunny wears it at concerts in Brazil

Cassio Brandao, owner of the Alambrado Futebol e Cultura store, poses for a photo with a jacket worn by late soccer legend Pele, also used by Bad Bunny during a concert a week prior, in Sao Paulo, Tuesday, Feb. 24, 2026. (AP Photo/Andre Penner)

SAO PAULO — A jacket worn by football legend Pelé in the 1966 World Cup has become a hit among fans of pop singer Bad Bunny since he borrowed it from a collector’s sports merchandise store and used it in his recent concerts in Sao Paulo, in his first performances on Brazilian soil.

Bad Bunny’s tribute to the three-time World Cup winner, who died in 2022 at age 82, also included a change in the lyrics of the song MONACO, sung by the Puerto Rican artist as “scoring a goal after Pelé and Maradona” instead of “Messi and Maradona.”

Cássio Brandão, the owner of the Alambrado Futebol e Cultura store, seeks historical soccer memorabilia and jerseys and has more than 7,000 of them. He owns 115 items that belonged to Pelé and was involved in Bad Bunny’s choice for the jacket.

“He took very good care of the piece. It came back only with sweat, wet with sweat, but it was perfect, in the same condition. They were very careful. It returned in the same suitcase,” Brandão said.

Pelé’s official Instagram later thanked the singer for the tribute, adding that when someone like Bad Bunny honours “the King on Brazilian soil, it means the crown is still shining.”

“I think that today, when I see Bad Bunny doing this, it warms my heart to imagine that many kids across Brazil and around the world are going on YouTube trying to learn more about Pelé, watching his goals and better understanding the magnitude and greatness of this figure, who is the greatest football player in history and, to me, the greatest Brazilian who has ever lived,” Brandão said.

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Mauricio Savarese And Thiago Mostazo, The Associated Press