'Day of Pink': International campaign stands up against bullying
Published Wednesday, April 9, 2014 9:13AM EDT
Last Updated Wednesday, April 9, 2014 7:05PM EDT
Wearing something pink is more than just a fashion statement today.
Individuals in communities across the country are donning pink on Wednesday as part of an international effort to raise awareness on all forms of bullying.
Dubbed the "International Day of Pink", the campaign was started in 2007 in Cambridge, N.S. after two high school students witnessed another student being bullied for wearing a pink shirt.
"The 2 students intervened, but wanted to do more to prevent homophobic & transphobic bullying," a statement on the campaign's website reads. "They decided to purchase pink shirts, and a few days later got everyone at school to arrive wearing pink, standing in solidarity."
Since then, the Day of Pink movement has spread around the world sending a clear message to bullies: "anyone can bully, any can be victimized by bullying, but together we can stop it."
The campaign this year is being supported by a number of high-profile politicians, including NDP Leader Thomas Mulcair, Manitoba Permier Greg Selinger, and Green Party Leader Elizabeth May.