Bell Let's Talk Day raises more than $7.2M, breaks previous record
Published Wednesday, January 30, 2019 6:31AM EST
Last Updated Thursday, January 31, 2019 9:27AM EST
The annual Bell Let's Talk Day has so far raised more than $7.2 million for mental health initiatives, surpassing the previous record as social media users worked towards ending the stigma surrounding mental health.
As of Thursday morning, the 2019 Bell Let’s Talk Day campaign had gathered 145,442,699 interactions, representing more than $7.2 million in donations.
The $7 million also means the program has now raised a total of $100,695,763.75 for Canadian mental health, across more than 1 billion interactions since the annual event began in 2011.
“We’ve come so far, but there’s still a long way to go,” tweeted Trudeau.
“What the world needs more of is kindness. And better mental health,” said DeGeneres.
Bell, which owns CTV, is donating 5 cents for each text message, mobile and long-distance call and social media mention made by Bell Canada, Bell Aliant and Bell MTS customers before midnight on January 30.
The company will also donate 5 cents for each tweet using the hashtag #BellLetsTalk, each view of the Bell Let's Talk Day video on Instagram, Twitter, Facebook or Snapchat and each use of the Bell Let's Talk Facebook frame or Snapchat filter.
Every #BellLetsTalk Day, Canadians come together to speak out, break down stigma and talk openly about our mental health. We’ve come so far, but there’s still a long way to go. RT this and Bell donates 5 cents to mental health programs across the country. pic.twitter.com/gxreqTMdOd— Justin Trudeau (@JustinTrudeau) January 30, 2019
Bell Let’s Talk Chair Mary Deacon spoke on CTV’s Your Morning about how the campaign has progressed over the years with more than 200 events taking place across the country. Despite that growth and clear progress in normalizing discussion of mental illness, there is still much work to be done, she said.
“The focus remains on eradicating stigma, and as a society, getting to that place where mental health is treated just like physical health,” she said.
Deacon’s involvement in Bell Let’s Talk comes from a very personal place. Her brother David struggled with depression.
“He was really worried that if people knew, it would affect his career as a doctor, his prospects in life,” she said. “There was a real sense of shame.” David died by suicide, and a number of years later Deacon lost another brother Ted to depression and suicide.
“I really hope that today, if they were alive, things would have been different,” she said.
More public figures, from NBA star DeMar DeRozan to singer Shawn Mendes, have come forward in recent years to discuss their own mental health. Even the Royal Family, traditionally quiet about their personal lives, have been vocal about mental health. Prince William, the Duke of Cambridge, recently addressed his difficulties working as an air ambulance pilot.
“I was dealing with a lot of trauma on a day-in, day-out basis,” he said last week at the World Economic Forum. “There’s still a stigma attached to mental health, which we’ve got to completely obliterate before we can progress to the next stage.”
Men in particular are thought to need more help in vocalizing personal difficulties with mental health, Toronto councillor Joe Cressy told CTV’s Your Morning on Wednesday.
“Men don’t talk about their own vulnerabilities,” he said. “To be in touch with your vulnerabilities, to recognize them, to get help for them -- that helps you be a better person, it helps you be a better leader, it also helps you be healthier.”
Cressy wrote a personal essay in Toronto Life last month in which he opened up about depression and anxiety, for which he has sought therapy. “Mental health, it’s just like a physical illness,” he said. “Sometimes we just need a little care.”
Last year, #BellLetsTalk was the most mentioned hashtag on Twitter by Canadian users, according to data released by Twitter Canada. The Bell Let's Talk Day 2018 campaign reached more than 138 million texts, calls and social media mentions.
You’ve done it again! Thanks to everyone who’s participated so far – you’ve helped us reach more than 138 million interactions, topping last year’s total. There’s still time to join the conversation. Thank you for your support, we couldn’t have done it without you. #BellLetsTalk pic.twitter.com/zzi363pMSi— Bell Let's Talk (@Bell_LetsTalk) January 31, 2019
BELL LET’S TALK DAY 2019 OFFICIAL VIDEO: Today, every view of this video makes a difference. All you need to do is watch it and Bell will donate 5¢ to mental health initiatives. Share to help spread the word! #BellLetsTalk pic.twitter.com/zVdFiEafYl— Bell Let's Talk (@Bell_LetsTalk) January 30, 2019
Mental health is the utmost important. We are all going through something. Never be scared to seek help! #BellLetsTalk— Marcus Stroman (@MStrooo6) January 30, 2019
We shouldn’t be afraid to talk about mental health. Join the conversation, there are many ways to get help. // Il est important de parler de santé mentale. Joignez-vous à la conversation, il y a plusieurs façons d’aller chercher de l’aide. - Céline xx... #Bellcause #BellLetsTalk— Celine Dion (@celinedion) January 30, 2019
My mother died a month ago- and it truly has been an emotional, spiritual, physical and mental challenge to keep myself upright. #BellLetsTaIk Be part of the conversation- Let’s raise awareness and in doing so- raise a heck of a lot of money! Use the # join the conversion!— jann arden (@jannarden) January 30, 2019
Reach out to a family member or a friend or a Doctor- don’t suffer alone. We all struggle to feel safe and secure and understood #BellLetsTalk— jann arden (@jannarden) January 30, 2019
It’s #BellLetsTalk day.— Mother Mother (@mothermother) January 30, 2019
If you’re struggling, you’re not alone. For every retweet of this tweet, Bell will donate 5 cents to mental health programs. So, please join us in the fight against the stigma around mental illness. pic.twitter.com/gKYoMNsYQK
No one should be suffering in silence when it comes to mental health. Make an effort to reach out to friends and family today and let them know you’re there to support if need be. #BellLetsTalk pic.twitter.com/J8fRAH6yRc— Norm Kelly (@norm) January 30, 2019
Depression is a disease, and its something that I have struggled with through most of my life. It helps me to talk about it because it makes me aware of it. There is nothing to be ashamed about, Use the lifeline #BellLetsTalk so you can Conquer your Journey. See U At The Top— Nik Lewis (@nikel18) January 30, 2019
Let’s continue the conversation on mental to help end the stigma and support each other to overcome challenges. Mental health is a priority for our government and I am proud to support #BellLetsTalk to encourage conversations that will make us all stronger. pic.twitter.com/zGVsGgwqva— Doug Ford (@fordnation) January 30, 2019
Today is an important day for — #BellLetsTalk day. It’s important we change the stigma of “Mental Illness” into “Mental Wellness”. Let’s encourage each other to TALK and support one another - not just today but EVERY day! RETWEET this to raise money for Mental Health. ❤️ -BK— Country Singer Brett Kissel (@BrettKissel) January 30, 2019
an important day for mental health awareness in ! putting an end to comments like “anxiety isn’t real” is what drives me to be so passionate about ending the stigma around mental health. every RT raises 5¢ towards this cause in ❤️#BellLetsTalk pic.twitter.com/XpgoPnwYio— lauren ✄ (@laurDIY) January 30, 2019
Let’s end the stigma, you are not alone #BellLetsTalk— Auston Matthews (@AM34) January 30, 2019
Please RT this. #BellLetsTalk— Robbie Amell (@RobbieAmell) January 30, 2019
Every tweet and RT is 5 cents.
Help mental health.
Today is #BellLetsTalk Day in Canada & for every tweet & retweet using the #BellLetsTalk hashtag, @Bell will donate 5¢ to mental health initiatives across the country. Share this video & let’s make mental health a part of the conversation. pic.twitter.com/aD1YjUyjg7— John Tory (@JohnTory) January 30, 2019
My only #BellLetsTalk contribution today will be a reminder that if Government properly funded wellness, prevention & harm reduction programs for Indigenous Peoples, our realities in our communities would be much different.— Ryan McMahon (@RMComedy) January 30, 2019
It’s #BellLetsTalk and— Kate Beirness (@KateBeirness) January 30, 2019
this year is huge as Bell is
looking to crack the $100 million mark!
It’s so easy to help...
Tweet or retweet using ➡️ #BellLetsTalk
Use The Bell Let’s Talk Filter
Or Watch The Bell Let’s Talk Day Video
Take time throughout your day to give a listening ear to someone you care about. It may be just what they needed to make their light shine a little brighter #BellLetsTalk— Katarina Roxon (@Katarina_Roxon) January 30, 2019
Hello everyone! It’s #BellCause #BellLetsTalk day that started about an hour or so ago and goes through the next 20+ hours until tomorrow midnight PT. Use both hashtags for a double whammy. If you want you can mute the hashtags https://t.co/Vz18g29AK9— William Shatner (@WilliamShatner) January 30, 2019
Someone you know is quietly suffering from pain they can’t describe. A weight or a fog they can’t lift.— Arlene Dickinson (@ArleneDickinson) January 30, 2019
I’ve suffered from depression and it was debilitating. Friends helped.
Today reach out. Listen. Care. Offer help.
Let’s start there.
Today, every RT matters.#BellLetsTalk
You are not your diagnosis. #BellLetsTalk— mark henick (@markhenick) January 30, 2019