Coca-Cola to release Coke and coffee hybrid drink this year
Coffee-flavored Coca-Cola is coming in 2019. (AFP PHOTO/Jewel Samad)
Published Friday, April 26, 2019 2:49PM EDT
Coffee-flavored Coca-Cola is coming to grocery and convenience store shelves this year.
You could call it a different kind of energy drink.
By the end of 2019, Coca-Cola will be releasing Coke Coffee in 25 markets around the world to get a foothold in the industry.
The beverage is just as it sounds: Coca-Cola blended with coffee. With more caffeine than a can of soda, but less than a cup of coffee, the product will be pitched as an energy drink for that mid-afternoon slump, reports CNBC.
It's not the first time the beverage giant has tried to launch coffee-flavored Coke.
The brand first introduced Coca-Cola Blak in 2006 but discontinued it two years later, CNBC notes. Coca-Cola Australia also launched Coca-Cola Plus Coffee in 2017.
Last year, Coca-Cola announced plans to acquire UK-based coffee chain Costa for US$5.1 billion, in an attempt to get in on the hot beverage market. The deal closed in January.