Dollar General raises annual comparable sales forecast on steady demand, shares jump Discount retailer Dollar General raised its annual comparable sales forecast on Thursday, betting on its lower-priced essentials to attract value-seeking shoppers amid macroeconomic uncertainty, sending its shares up about 8 per cent in premarket trading. Rising costs of living have been pushing consumers to increasingly look for value and trade down, helping boost sales at dollar-store operators such as Dollar General. The company’s quarterly same-store sales rose 3.5 per cent from a year earlier, as customer traffic increased by 2 per cent and the average transaction amount by 1.5 per cent. Dollar General expects annual same-store sales to grow in the range of 2.5 per cent to 2.9 per cent, compared with its previous forecast of 2.2 per cent to 2.7 per cent. (Reporting by Shania S Thomas in Bengaluru; Editing by Jonathan Ananda)