Bay King Chrysler in Hamilton has found a novel way to get nostalgic and showcase one of their brands' history. They stuck a classic World Ward II Jeep in the floor.
The dealerships' vintage 1943 Willys MB Jeep could simply have been put somewhere out on the showroom floor where it likely would have attracted plenty of attention. However, the dealership wanted to do something a little more interactive and originally discussed wrapping a kids' jungle gym around the classic.
Instead, they went for a third option, one suggested by dealer principal Jamie Richter's brother reports Autoblog. Inspired by a home with a glass floor looking down into the wine cellar, the dealership dug a hole beneath their dealership floor, put the jeep in it, and covered it with glass.
Now, people entering the showroom can that the vintage Willys and its wartime service is not only symbolically but literally a part of their business' foundation.
