GM launches low-priced Baojun sedan in China
Visitors look at a new Baojun 630 sedan at the Shanghai International Auto Show in Shanghai, China. General Motors unveiled the first model of its new car brand Baojun aimed specifically market at China. (AP / Eugene Hoshiko)
Published Tuesday, August 9, 2011 11:07AM EDT
BEIJING - General Motors Co. on Tuesday launched a new low-priced sedan in China as part of a push to develop new business in untapped areas of the world's largest automobile market.
The Baojun 630 is initially being targeted at drivers in the country's second and third tier cities outside the major markets of Beijing, Shanghai and Guangzhou, GM said in a news release. Other cities will be targeted at a later date, it said.
Global automakers are looking to China to boost sales amid weak demand in the developed world, and are increasingly focusing on smaller inland cities that have been overlooked in the drive to snag wealthy customers along the more prosperous coast.
Auto sales in China last year climbed 32 per cent to 18 million vehicles.
Other automakers are also increasingly tailoring their production to the Chinese market. Nissan Motor Co. is planning to offer a China-produced electric car to be sold under the low-priced Venucia brand, part of an $8 billion expansion plan with local partner Dongfeng Group.
GM's Baojun 630 will be equipped with a 1.5-litre engine and come in three models that range in price from 62,800 to 73,800 yuan ($9,760 to $11,470), the company said.
GM sells passenger cars and commercial vehicles in China under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. The company reported sales of more than 2.35 million vehicles in China last year, up 28.8 per cent over 2009, claiming the top spot among global automakers in the country for the sixth year in a row.
GM's China ventures sold a record 1.27 million vehicles in the first half of this year, though growth slowed sharply from the double-digit pace of recent years.