Microsoft going ahead with Xbox Originals programming, not sure exactly how
In this Sept. 19, 2013 file photo, a visitor tries Microsoft Xbox One during the Tokyo Game Show 2013 in Makuhari near Tokyo. (AP Photo/Koji Sasahara)
Derrik J. Lang, The Associated Press
Published Monday, April 28, 2014 9:25AM EDT
SANTA MONICA, Calif. -- When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks.
After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 and Xbox One. However, viewers shouldn't expect Xbox Originals, as they're called, to be available the same way that content is provided on Netflix and Hulu.
"We don't necessarily know what approach will work, and we don't necessarily know what approach won't work," noted Nancy Tellem, the president of Xbox Entertainment Studios during a recent press preview of Xbox Originals at Microsoft's offices in Santa Monica, California.