ST. JOHN'S, N.L. -- The dean of engineering for Memorial University of Newfoundland says there will be consequences for a sexualized beer mug that has prompted the school's engineering society to apologize.

Greg Naterer says he's disturbed by the mugs selected by the society for a recent student party off-campus.

The yellow souvenir mugs feature a cartoon image of a barely dressed woman and the words: "If She's Thirsty ... Give her the ... D (DAY)."

The words play on the party's D-Day theme and refer to a phrase that has its origins from a pornography website and its use in stand-up comedy.

The D represents the first letter of a slang term for penis that's used in the phrase.

Naterer says the mugs show poor judgment but would not elaborate on potential consequences as he investigates.

The engineering society has apologized and says it regrets that the design reflects so poorly on a faculty that promotes equality.