CEO of fast-fashion brand Primark steps down after allegations of bad behaviour in social situation

In this undated photo, CEO of Primark Paul Marchant is seen at Penneys flagship store on Mary Street, Dublin, Ireland. (Brian Lawless/PA via AP)

LONDON — The chief executive of Primark, one of Europe’s biggest fast fashion retailers, has resigned after an investigation into his behaviour toward a woman in a social environment.

Paul Marchant, Primark’s CEO since 2009, has apologized to the individual involved and resigned with immediate effect, the company said Monday. Shares in Primark’s parent, Associated British Foods, fell 4.9 per cent in early trading, compared with a 0.8 per cent drop in Britain’s benchmark stock index.

Marchant “acknowledged his error of judgement and accepts that his actions fell below the standards expected by the company,” Primark said in a statement.

The retailer has 451 stores in 17 countries across Europe and the U.S.

Eoin Tonge, finance director of Associated British Foods, has been name Primark’s interim CEO, ABF said in a statement.

The investigation was carried out by external lawyers and Marchant cooperated with the probe, Associated British Foods said. The company said it was committed to providing a “safe, respectful and inclusive” work environment.

“I am immensely disappointed,” ABF Chief Executive George Weston said in a statement. “We believe that high standards of integrity are essential. Acting responsibly is the only way to build and manage a business over the long term.”

The Associated Press